Friday, November 5, 2010

Trying to Be Green? Stop Drinking the Water.... Bottled, That Is.

If someone wanted to sell you a bottle of air that has been “purified” for $4 a pop, would you buy it?


No way! you say. I can breathe my own air for free or buy an air purifier that would continue to purify my air long after that bottle was consumed.

The above analogy may seem a bit ridiculous, but within the last two decades, bottled water presented a similar situation and a “good business strategy” for beverage industries to pursue. With the market for soft drinks declining, and the fear of pollution and water safety on the rise, these industries saw an opportunity.

And what an opportunity it has become! According to the International Council of Bottled Water Associations, us Americans spent about $9 billion dollars on bottled water in 2007 alone.

But recent studies have shown that the regulations governing bottled water are not as stringent as those on tap water. In fact, some estimates claim that 40% of bottled water is actually tap water (Natural Resources Defense Council, “Executive Summary” in Bottled Water: Pure Drink or Pure Hype? Washington, DC, 1999).

But what is really the clincher when it comes to bottled water is the fact that 80 percent of those water bottles get tossed into the landfill, according to the Container Recycling Institute. These bottles then take up to a thousand years to break down.

The much greener, cost effective, and more purified solution? Why not try the best filtered water pitcher on the market.

In taking a look at Shaklee’s Get Clean® Water, the biggest reason for why it outshines the competition is its certification by the Water Quality Association for eliminating up to 99% of lead in addition to other potentially harmful contaminants (a claim that Brita and Pur cannot make).

Better yet, the Get Clean® water pitcher saves more than 2,400 plastic water bottles from going into the landfill and purifies more than 5,000 8oz. glasses of water per filter.

Even the filter itself is green, made out of sustainable coconut shell carbon using a zero-emission process.

So, enjoy your water—knowing that it’s safe, cost effective, and green to the last drop.

To learn more about this exceptional product and its 100% satisfaction guarantee, click here.

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